AMEC launches GEO Principles to bring rigour to AI-led communications measurement

DUBLIN, May 20 (Bernama) -- New global principles and practitioner guide set out a responsible way to measure how organisations are found, interpreted and represented in AI-generated answers

AMEC, the International Association for the Measurement and Evaluation of Communication, has launched the AMEC GEO Principles and a companion resource, A Practitioner’s Guide to GEO Measurement , to help communications professionals measure the growing influence of AI-led discovery, generative search and large language models.