MHTC Deepens China Market Presence as Medical Travel Revenue Surpasses RM200 Million

GUANGZHOU, May 25 (Bernama) -- In response to growing demand from China, the Malaysia Healthcare Travel Council (MHTC) recently launched Malaysia Healthcare Week Guangzhou, a five-day B2B market activation designed to strengthen referral pathways and deepen strategic partnerships within one of China’s most commercially influential healthcare travel corridors. The initiative comes as healthcare traveller arrivals from China recorded a compound annual growth rate of 23% between 2023 and 2025, surpassing 120,000 visitors and generating more than RM200 million in revenue for the first time. Held in Guangzhou, the activation brought together Malaysian healthcare providers, travel industry stakeholders, media representatives, and business partners through a series of targeted engagements focused on referral development, trust-building, and long-term cross-border healthcare collaboration.

The initiative formed part of Malaysia Healthcare’s broader international market strategy under the Malaysia Year of Medical Tourism 2026 (MYMT 2026) campaign, which continues to position Malaysia as a preferred healthcare destination through the theme Healing Meets Hospitality. Unlike conventional consumer-focused campaigns, MH Week in Guangzhou was designed around a more targeted B2B-driven approach, reflecting the evolving dynamics of China’s outbound healthcare travel ecosystem. Insights gathered from previous market engagements showed that healthcare travel decisions in China are increasingly influenced by intermediary networks, including travel agencies, medical facilitators, insurers, and established referral ecosystems.