Fiamma Sharpens Product Development Strategy To Capture Malaysia’s Evolving Home Appliance Market

KUALA LUMPUR, June 8 (Bernama) -- Fiamma Holdings Bhd is sharpening its product development strategy as it expands beyond its traditional kitchen appliance base into broader home, lifestyle, cooling and healthcare-related categories.

Group chief executive officer Jimmy Tan Chee Wee said the group’s focus remains on understanding Malaysian consumers and developing products that are practical, relevant and suited to local living conditions.