(Back row, third and fourth from left) National track cyclist and CIMB Brand Ambassador Dato’ Azizulhasni Awang, who received the Kita Bagi Jadi Hero recognition, and Toni Darusman, Group Chief Brand and Marketing Officer, CIMB, with 10 regional NGOs and community partners at CIMB Advancing Societies 2026

CIMB Unveils New ‘Moving You Forward’ Brand Campaign; Honours 11 ASEAN Changemakers at its Advancing Societies 2026 Event

KUALA LUMPUR, June 16 (Bernama) -- CIMB Group Holdings Berhad (“CIMB” or “the Group”) officially unveiled its new brand campaign, “Moving You Forward” to reinforce the Group’s commitment to enabling customers, businesses and communities across ASEAN. Anchored in CIMB’s core purpose of advancing customers and society, “Moving You Forward” marks the next evolution of the Group’s brand journey.

Moving You Forward
The “Moving You Forward” movement reflects CIMB’s commitment to enabling customers with access and opportunities so that they can progress in confidence to achieve their goals. It is grounded in CIMB's belief that progress is deeply personal and that the true value of banking lies in what it enables, whether it is helping businesses expand, families build financial security, individuals pursue their ambitions or communities create new opportunities, CIMB aims to play a more active role in helping customers achieve meaningful outcomes and long-term success.

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