Equativ Brings ChatGPT Ads to Brands as Advertising Partner

NEW YORK, Sept 23 (Bernama) -- Equativ, the leading independent end-to-end media platform, today announced it is now a technology partner of ChatGPT Ads, becoming one of a select group of partners to help brands and agencies advertise within ChatGPT. As a technology partner, Equativ offers ChatGPT Ads to engage users at every step of their customer journey, from discovery to purchase intent, with bespoke ad formats, layouts, and messaging tailored to each stage.

ChatGPT has become one of the fastest-growing platforms in internet history, now reaching more than 1B weekly active users and processing 2.5 billion prompts per day, with 20% of conversations showing shopping intent. As consumers increasingly use ChatGPT over traditional search engines to discover, research, compare, and purchase products, the platform represents a significant and largely unexplored opportunity for brands to reach high-intent audiences at every stage of the consumer decision journey. Unlike traditional search engine marketing that relies on specific keywords, ChatGPT’s sophisticated LLM understands the nuances of user intent and conversation context.