BitAuto Deepens Its Commitment to Malaysia Through Automotive Cultural Exchange

KUALA LUMPUR, Malaysia, Oct 26 (Bernama) -- Recently, BitAuto has successfully concluded its China-Malaysia Automotive Cultural Exchange Tour, strengthening its connection with Malaysian consumers and advancing its commitment to the local market. Held under the theme “Heading South - Setting Off Again After 100,000 Kilometres”, the programme brought together a cross-border drive, automotive cultural visits, community gatherings, and a public showcase. Led locally by BitAuto’s Malaysian team, it united BitAuto’s original content team, Tiandi Studio and creators from Tengyi Technology’s new media organisation with Malaysian media, content creators and car enthusiast communities.

Combining automotive storytelling with first-hand vehicle experiences, the tour introduced BitAuto to a wider Malaysian audience. Coverage of the journey, strong participation from local enthusiasts and sustained interest at the public showcase helped deepen the brand’s understanding of the market and inform its ongoing localisation efforts.