Xsolla Highlights Southeast Asia’s $5.6B Games Market Ahead of gamescom asia

BANGKOK, Oct 30 (Bernama) -- Xsolla, a global video game commerce company helping studios and developers launch, grow, and monetize their games, today announced it will return to gamescom asia, taking place October 29 October to November 1 in Bangkok, Thailand, with expanded content, offerings, and activations. As the global video games industry faces rising development costs, increased competition for players, and pressure to build sustainable revenue streams, Southeast Asia offers a key opportunity for developers looking to expand their audiences and to grow their businesses.

Indonesia, Thailand, and Vietnam are at the center of this opportunity. Together, the three markets accounted for approximately $3.8 billion in video game revenue, representing 68.5% of Southeast Asia’s total video game spending across mobile and PC games. The markets are expected to represent an estimated 226.1 million gamers in 2026, offering international developers significant opportunities to reach new audiences.