Profound Establishes Singapore as Asia Pacific Headquarters as AI Becomes the New Front Door For Brands

SINGAPORE, Nov 2 (Bernama) -- Profound, the AI marketing platform trusted by one third of the Fortune 100, today announced the establishment of Singapore as its Asia Pacific headquarters. Profound's regional leadership, go-to-market and customer teams will be based in Singapore. From there they will support brands across the region including Southeast Asia, Japan, Australia and New Zealand.

Growing Demand for AI Marketing From Brands Across Asia Pacific

Singapore is the most active adopter of AI in Asia-Pacific and second in the world, with 61% of the population using AI tools, according to Stanford HAI’s 2026 AI Index. That usage is increasingly commercial. New Profound analysis of 1.8 million anonymised ChatGPT and Gemini conversations from users in Singapore found that the share of conversations where people are researching, comparing or buying products and services grew 23% between January and September 2026.