MyCEB Debuts at China International MICE Exchange 2026 to strengthen Malaysia’s Business Events Footprint in China

BEIJING, CHINA, Nov 4 (Bernama) -- The Malaysia Convention & Exhibition Bureau (MyCEB) is strengthening Malaysia’s presence in the Chinese Business Events market through its inaugural participation at the China International MICE Exchange (CIMX) 2026, taking place from 3 to 5 November 2026 at the China National Convention Centre II (CNCC II) in Beijing.

This strategic participation reflects MyCEB’s continued commitment to expanding Malaysia’s international market reach, strengthening industry partnerships and positioning the country as a preferred destination for meetings, incentives, conventions and exhibitions.